September Analytics

Nerds only, chads need not read this article.

This is a new initiative launched by Head Chimp /u/Padanub to keep the baying public mob at ease, with the use of fancy infographics and data! What we hope to achieve is to inform you all about the way Saltcon is run and the data that powers what we do. Each month we’ll release our analytics data and compare it to the previous month, so you can see how desperate we are for viewers.

This month due to budget cuts we’re not providing an infographic. There are some important notes to make about this month’s stats though.

We only had Google Analytics running for five days of September (before that we were at the mercy of Jetpack analytics which are often WRONG). So the stats this month will probably be… ehhhhhh

  • Users (Unique) – 157
  • Sessions – 248
  • Sessions per user – 1.58
  • Total page views – 416
  • Average Session – 1:10 (m/s)
  • Bounce rate – 69%
  • Language – 68% English, rest is small languages
  • Country – 53% UK, 18% US, 10% Canada, rest are misc countries

Because this is the first time I’ll explain some of the less common ones,

  • Difference between sessions and page views – One user in one session spamming refresh will bump up the page views but leave users/sessions stagnant
  • Average Session – How long people spend on the site on average, 1:10 is decent for a site designed for a high bounce rate
  • Bounce rate – The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.

We’re seeing that our biggest source of referrals is by direct linking, which means Discord Chat spam works to achieve audience targets and will remain our primary distribution method, Reddit referrals are very far behind at almost 10% of total referrals (Direct is about 89%)

Naturally our busiest times are the back end of the day between 6pm and 8pm but on weekends the activity spreads throughout the day.

Over the past month we’ve had our device split as

  • Desktop – 53%
  • Mobile – 42%
  • Tablet – 5%

The vast majority of Desktop users are using Google Chrome (44%) or Safari (26%), while on mobile iOS (59%) is the dominant provider with Android lacking behind (40%).

Thats what we have for you this month, October should be interesting!

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